diff --git a/charts/penpot/templates/_helpers.tpl b/charts/penpot/templates/_helpers.tpl
new file mode 100644
index 0000000..0cf66bf
--- /dev/null
+++ b/charts/penpot/templates/_helpers.tpl
@@ -0,0 +1,72 @@
+{{/* vim: set filetype=mustache: */}}
+{{/*
+Expand the name of the chart.
+*/}}
+{{- define "penpot.name" -}}
+{{- default .Chart.Name .Values.nameOverride | trunc 63 | trimSuffix "-" -}}
+{{- end -}}
+
+{{/*
+Create a default fully qualified app name.
+We truncate at 63 chars because some Kubernetes name fields are limited to this (by the DNS naming spec).
+If release name contains chart name it will be used as a full name.
+*/}}
+{{- define "penpot.fullname" -}}
+{{- if .Values.fullnameOverride -}}
+{{- .Values.fullnameOverride | trunc 63 | trimSuffix "-" -}}
+{{- else -}}
+{{- $name := default .Chart.Name .Values.nameOverride -}}
+{{- if contains $name .Release.Name -}}
+{{- .Release.Name | trunc 63 | trimSuffix "-" -}}
+{{- else -}}
+{{- printf "%s-%s" .Release.Name $name | trunc 63 | trimSuffix "-" -}}
+{{- end -}}
+{{- end -}}
+{{- end -}}
+
+{{/*
+Create chart name and version as used by the chart label.
+*/}}
+{{- define "penpot.chart" -}}
+{{- printf "%s-%s" .Chart.Name .Chart.Version | replace "+" "_" | trunc 63 | trimSuffix "-" -}}
+{{- end -}}
+
+{{/*
+Common labels.
+*/}}
+{{- define "penpot.labels" -}}
+helm.sh/chart: {{ include "penpot.chart" . }}
+app.kubernetes.io/name: {{ include "penpot.name" . }}-frontend
+app.kubernetes.io/instance: {{ .Release.Name }}
+{{- if .Chart.AppVersion }}
+app.kubernetes.io/version: {{ .Chart.AppVersion | quote }}
+{{- end }}
+app.kubernetes.io/managed-by: {{ .Release.Service }}
+{{- end -}}
+
+{{/*
+Selector labels.
+*/}}
+{{- define "penpot.frontendSelectorLabels" -}}
+app.kubernetes.io/name: {{ include "penpot.name" . }}-frontend
+app.kubernetes.io/instance: {{ .Release.Name }}
+{{- end -}}
+{{- define "penpot.backendSelectorLabels" -}}
+app.kubernetes.io/name: {{ include "penpot.name" . }}-backend
+app.kubernetes.io/instance: {{ .Release.Name }}
+{{- end -}}
+{{- define "penpot.exporterSelectorLabels" -}}
+app.kubernetes.io/name: {{ include "penpot.name" . }}-exporter
+app.kubernetes.io/instance: {{ .Release.Name }}
+{{- end -}}
+
+{{/*
+Create the name of the service account to use.
+*/}}
+{{- define "penpot.serviceAccountName" -}}
+{{- if .Values.serviceAccount.enabled -}}
+    {{ default (include "penpot.fullname" .) .Values.serviceAccount.name }}
+{{- else -}}
+    {{ default "default" .Values.serviceAccount.name }}
+{{- end -}}
+{{- end -}}