diff --git a/controller/BUILD b/controller/BUILD
new file mode 100644
index 0000000..bfdf0b1
--- /dev/null
+++ b/controller/BUILD
@@ -0,0 +1,12 @@
+load("//:bazel_tools/docker.bzl", "docker_image")
+
+# TODO(lekva): figure out how to build py_binary with pip dependencies and
+# migrate off docker_image rule
+docker_image(
+	name = "push_to_dev",
+	registry = "localhost:30500",
+	image = "giolekva/pcloud-api-server",
+	tag = "latest",
+	dockerfile = "Dockerfile",
+	srcs = glob(["**"], exclude=["Dockerfile"]),
+)